Search Engine Optimization – SEO, or how to get better rankings on Google

The first question we should ask ourselves is :
Why do I want better SEO for my website?

  1. Better positioning of your website in google search means more free traffic
  2. Top ranking on search engines will certainly bring more visitors and clients for your business
  3. This will promote your company, services and products, so it means more money for you

What is SEO – Search Engine Optimization?

SEO means optimizing your website for a search term. In google search results, you want to have your web page appear among the top most searched results.

Basically, when people search for something, the first page is where they usually stick. The top three results are the ones receiving the most traffic or clicks from visitors. The very first result from the google search is getting 33% of the traffic for that exact keyword or phrase.
Our ultimate goal is to rank on the first page among the top 3 positions of the search results! In order to achieve that we have to use:

On-page SEO – where we will optimize the content of your website, this part of the optimization includes everything we can do on the web page in order to receive better google ranking

Off-page SEO – using back-links, social media networks, blogs and forums; it includes everything we can do outside our website to improve its visibility and rankings

How does On-page SEO work?

Google uses programs called Robots or Crawlers to figure out where your website and any other website like yours will appear on the google listings. These programs analyze your content and find keywords inside the web page. Your keywords are nothing more than search terms. Based on the keywords, the robots know what exactly your web page is talking about. That is what Google Crawlers do over and over again: looking for new content to index and find the right position – ranking – for every page in google search listings.

Key elements for On-page SEO

  1. Provide good user experience

  2. Post high quality content on the website

  3. Provide relevant content

  4. Have good navigation

  5. Check how wikipeadia does it – their content is very well organized and optimized for all Google terms and ranks top on almost all Google searches, well SEO-ed

On-page SEO

How to do On-page SEO?

 

Responsive website

Your website has to be responsive

First thing you should be cautious about is to check if you have a responsive website. Best choice would be to have responsive WordPress theme installed.
This is getting more and more important since more people are using mobile devices to search on Google. For your website it is crucial to have a layout that automatically adjusts to their screen, and properly displays your website content.
What is even more interesting is that Google came up with a program Mobilegeddon, which penalizes websites that aren’t mobile friendly!

Downloading time of your website

People are using internet on the go, so the time it takes to load your website is crucial for your visitors. Google is using it as well to rank the quality of your website. There is plenty of free websites to check the time your website takes to load in the users’ browsers. The speed of your website depends on your hosting service provider and on the content you have. A lot of coding and plugins will make your website load slowly and take more time.

WordPress plugins to optimize my website

WP Super Cache will improve the performance of your website and make it faster
Yoast SEO add meta keywords and meta descriptions to every web page and post in your website
XML sitemaps will be checked from Google robots. They will allow Crawlers to quickly index your new content

Posts with high quality content

Add high quality posts to your website as often as you can. Better positioning will have posts with more than 1200 words. Select main topics, related to your website content and stick to them. It’s good strategy to have a few main posts, these can be your FAQ sections or Testimonials page

Include blog

Your blog can contain: guides, tutorials, success stories and articles

blog
On-page Search Engine Optimization

Add good quality images

For a post like this one, I would suggest 4 to 6 images, related to the web page content. Don’t forget to add ALT text to your images, in case they won’t load in the users’ browser

Add relevant title to your post

There is FREE websites that may check for you if the title you have chosen is good for your post. I call them title analyzers – they can tell you how good your title is

Good Permalinks

Make sure your permalinks will display the post title Google friendly, not just the date and time format

Use H1 and H2 HTML elements

Use H1 tags for your main keyword or key phrase and H2 for the other related keywords you want your website to show on top of the Google search listings

Include internal links

If you have other posts and web pages your visitors might be interested in you can add links to them. It will help optimize your web content

Add external links

For the external links on your posts I strongly recommend to open them in new tabs, so you won’t loose your visitor’s attention

Your website has to be responsive

How to do Off-page SEO?


In general those are all the links that point to your own website. Let’s look into more detailed view on how  you get back-links:

Blogs

Forums

Social Media

Your back-links should be high quality links. Compared to the past days when good back-links would guarantee top search listing, nowadays that’s not the case. With the search algorithms being updated constantly, what is really important for top google ranking is to provide high quality content to the visitors! Your ultimate goal is to make people share your content on social media networks and this way they will promote your website and its content.

oOff-page SEO

Tips for successful off-page SEO

Use Social Media Networks to promote your content, services and products
Register on at least 3 social media networks, like Facebook, Instagram, Twitter, Pintrest, YouTube and be part of groups, where you can post and promote your website
Find popular blogs, forums and register there, post there, answer questions, and add your website in the signature area. Be popular there
Add social media buttons so people can easily share your content, this can be done in a few minutes by installing a WordPress plugin and voila, you have the share buttons on all your web pages!

Be patient – it takes time to see the results of your work. For some websites it may take up to 6 months to see actual results in your stats, just keep working, success will come. Building a well optimized website takes time but you should consider it as a long term investment!